The Humectants Market Landscape: Growth, Size, and Opportunity through Research
The global humectants market size was USD 10.69 Billion in 2022 and is expected to register a steady revenue CAGR of 7.6 % during the forecast period, according to latest analysis by Emergen Research. Increasing number of consumers becoming more conscious regarding hydration and skin care and rising use of natural and organic ingredients in personal care and skincare products are major factors driving market revenue growth. Major Fast Moving Consumer Goods (FMCG) companies that produce personal care, skin care, and fast-moving consumer goods are procuring humectants at a large scale to enhance shelf-life of their products. For instance, in May 2022, Beiersdorf AG, a personal-care product manufacturing company based in Germany, which focuses on skin care included humectants in its sun care product line. However, high cost of raw materials and availability of alternatives are expected to restrain revenue growth of the market during the forecast period. Cost of procuring natur...